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AOTEA SOLAR
TURNING SOLAR INTO SAVINGS
Everyone thinks their power bill is too high. Aotea Electric wanted to do something about that, so they launched Aotea Solar to help locals harness the sun to power their homes and electric vehicles.
While telling people all the benefits of solar energy is a good idea, to cut through the noise we needed to do something differently. In collaboration with Patston Media we harnessed the power of humour to create Turn Solar into Savings - a light hearted campaign that followed neighbours Simon and Dave.
SCOPE OF WORK
Marketing strategy
Content marketing strategy & planning
Content creation & implementation
Ads management
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